Serve of The Open

The Official

Serve of The Open Competition

154th Open at Royal Birkdale

The Serve of The Open is no ordinary cocktail competition — it’s a call to bartenders across the UK to capture the essence of The Open’s host town in a single, unforgettable serve. Each year, one winning creation becomes The Official Serve of The Open, served to thousands at golf’s most iconic championship, with the bold character of Ben Lomond Gin at its heart.

To help inspire this year’s entries, Elsie, Drinks Development Lead at Luss Distillery and judge of The Official Serve of The Open competition, has crafted a blog sharing her top tips for creating a standout serve and impressing the judges.

Read Elsie's Blog

Step into the spotlight, take on a unique challenge and embrace your adventurous spirit to create the Serve of The Open.

Here's what you need to know to craft your masterpiece:

COCKTAIL CREATION

Your serve must feature Ben Lomond Gin as the star ingredient, celebrating its bold, balanced and versatile flavour. There's no right or wrong way when it comes to serving Ben Lomond Gin, only your way. We encourage creative freedom and experimentation to make your drink your own.

NAME AND STORY

Your cocktail needs a name and a story. Tell us what inspired your creation, how it connects to the host town, and why it deserves to be The Open's official serve. This is your chance to showcase your creativity and passion for mixology.

ENTRY DETAILS

Entries must be submitted online by the closing date. Include your cocktail recipe, name, story, and a high-quality image of your creation. Make sure your entry stands out and captures the essence of The Open's host town.

JUDGING CRITERIA

Our expert panel will judge entries based on creativity, taste, presentation, and how well the cocktail represents the host town and The Open's spirit. The winning serve will be featured at The Open and served to thousands of golf fans.

PRIZES

The winner will receive recognition as the creator of The Open's Official Serve, with global visibility tied to a world-class sporting event, £750 cash prize, a Ben Lomond Gin hamper, and 2 x VIP tickets, hospitality and accommodation at The 154th Open at Royal Birkdale.

COMPETITION NOW CLOSED, THANK YOU FOR ENTERING