The Open, this year teeing off at Royal Birkdale, is more than just a golf tournament; it’s a collision of heritage, precision, and the unpredictable elements of an ever-changing location.
Once again, we are asking you to show case your adventurous spirit by creating the Serve of the Open using Ben Lomond Gin.
As you prepare your entries, remember that you aren't just making a drink, you are creating a moment for a global audience of thousands. The biggest question, perhaps, being: how do you plan on balancing a complex flavour profile and story with the need for high-speed service at such a massive event?
Having designed serves for institutions like the National Museum of Scotland and the Scottish Opera, I’ve learned that the best drinks tell a story without needing a narrator. Whether I was creating "invisible" cocktails inspired by Andy Warhol (designed to be crystal clear to protect the art from spills) or distilling the essence of the Scottish Renaissance into a glass, the secret always lies in the balance between high-concept creativity and practical execution.
Here is what I am looking for when I sit down at the judging table.
1. The Narrative: Who are you in this glass?
A global stage demands a drink with a soul. I want to see a "serve" that acts as a bridge between your personal story and the prestigious legacy of The Open.
- The Connection: Does your drink nod to the rugged dunes of Birkdale or vibrant culture of Liverpool? Or does it celebrate a personal milestone that mirrors the high moments of a champion?
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The "Why": If you use a specific botanical or a local Liverpool influence, be prepared to explain how it elevates the story of the tournament.
2. Flavour & Taste
Complexity is great, but balance is king. Royal Birkdale is known for its challenging links, your drink should be sophisticated but approachable. It should also showcase the versatility and bold flavour of Ben Lomond Gin.
- Think about the environment. Is it a crisp, refreshing highball for a (hopefully) sunny afternoon?
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Seasonality: Use flavours that feel right for a British summer. Is it bright citrus, coastal saline notes, or even subtle earthy tones that evoke the green.
3. The Look: Visual Impact vs. Reality
The visual needs to be striking enough to stop people in their tracks, but the execution must be flawless.
- Your drink will be photographed by thousands. It needs to look "premium" at a glance.
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"Spill" Factor: Take a page from my Warhol project; consider the environment. Is your garnish going to blow away in a breeze? Is the glassware practical for a high-volume event? Elegance should never come at the cost of ergonomics.
4. Execution
This is where many creative spirits stumble. A drink that takes five minutes to build is a no for a large-scale event like The Open.
- Scalability: Can this drink be replicated 500 times a day without losing quality? Can any of the elements be pre-batched? Are the ingredients easy to acquire (in bulk)? If there are homemade ingredients, is your recipe easy to replicate?
- Consistency: The last drink of the day should taste exactly like the first. If your technique is too "fussy," the soul of the drink will get lost in the rush.
The best competitors are those who can deliver a high-concept, creative masterpiece that feels effortless to the person drinking it.
Aim for the pin, stay out of the bunkers, and show us something we’ve never seen before. I look forward to tasting your creations.
Elsie Cinnamond
Drinks Development Lead at Luss Distillery
Judge for The Official Serve of The Open Competition